Click here to see the list of confirmed exhibitors

Marketing and Promotion 2011

Our comprehensive marketing campaign in The Scotsman, Scotland on Sunday, Edinburgh Evening News and over 30 other titles across Scotland and northern England was by far the most effective means of communication to the public. Other marketing activity included:

• Radio advertising in Scotland.
• Promotion to The Scotsman’s extensive email database, reaching in excess of 50,000 people.
• In paper and online advertising in other Johnston Press newspapers and websites around the UK.
• A 24 page tabloid full colour show guide was published in The Scotsman the week before the show featuring all exhibitors with full contact details. This was also available at the event, free of charge.
• Promotion across appropriate special interest magazines.
• Ticket offers made to members of Scottish clubs in the outdoor pursuits sector.

This marketing campaign was valued at over £600,000.

A survey of visitors to the 2011 show found that vistors heard about the show through:

We plan to grow on the above marketing plan for next year to include the following:

• More advertising in specialist outdoor publications
• Increase the size of the show guide to 36 pages
• Increase the profile of our social networking pages on Facebook, Twitter and specialist outdoor forums.
• Have a bigger presence with flyers and leaflets in outdoor shops across the country
• Targeted mail shots to members of outdoor clubs and associations, both in Scotland and the rest of the UK.
• Increased editorial features in our Scottish titles and supplements

Rates to exhibit at Outdoor Pursuits Scotland 2012

Rates for full shell scheme are:
1-7 sq mtrs £140 + VAT per sq mtr
8-16 sq mtrs £120 + VAT per sq mtr
17-24 sq mtrs £99 + VAT per sq mtr
24+ sq mtrs £80 + VAT per sq mtr

Full shell includes:
• Stand carpet
• Lighting
• One power socket
• Name board

Space only stands are priced as above with a 10% reduction. With space only stands, a separate charge will apply for power and lighting if required.

All exhibitors are entitled to a free listing with contact details in the show guide programme.

Sponsorship:
If you're interested in becoming an event partner, please contact Fiona Sim on 0131 620 7932 or email fiona.sim@scotsman.com

Contact details
To discuss your stand, space or sponsorship requirements at the show, please call Gerry Carney on 0131 620 8371 or email outdoorpursuits@scotsman.com.

For a PDF of the Outdoor Pursuits Scotland 2012 floor plan, please click here.

Terms and conditions of business:
A 25% non refundable deposit is required immediately with the balance due 60 days prior to the date of the event. Any bookings made 59 days or less prior to the event require 100% payment.
Any stand or space that is subsequently cancelled will incur the following charges:
61 days or more prior to the event - 50% of total cost to be paid (inclusive of deposit).
60 days or less prior to the start of the show - 100% of the total cost is required.